Morphos Quantify began life as an outgrowth of our founder, Dr. Rick Nuñez's National Science Foundation research proposal. The proposal, which was being sponsored by MIT and Stevens Institute of Technology, received favorable reviews, but was ultimately not funded. Ironically, one reviewer noted that the proposal sounded "too commercial."
Doing his best to make lemonade out of a sour outcome, Dr. Nuñez launched Morphos Quantify (then called, Morphos Financial) in the industry he understood best: financial services. The idea was inspired, he would create an online marketplace to exploit the inefficiency of a nearly $10 billion market for analytics development.
Things went exceedingly well for a time. His newly formed Morphos team began development on the technology; Dr. Nuñez applied for, and was granted a Patent-Pending; Morphos even gained entry into the state's premier high-technology incubator - allowing the firm to partner with the state's leading research institution while opening greater opportunities to funding. Business Week, as well as the strategy consulting firm McKinsey & Company, also seemed to confirm the Morphos approach to analytics development. All told, Morphos was well positioned to take advantage of the seismic changes occurring in the industry.
Throughout that time, Morphos successfully marketed itself as an innovative alternative to the inefficient, rigid methods being used at the time for analytics development. To introduce customers to the Morphos approach, and to prepare them to use its services, the firm developed a series of short-term engagements and training sessions that required customers to link "local innovation" to strategic goals. The firm was firing on all cylinders, as Morphos was forced to move twice to larger offices as they outgrew their space.
Alas, the good times didn't last forever. In the end, a number of issues unrelated to its offerings made continuing with the analytics marketplace untenable. Even so, management was perplexed when clients continued calling for Morphos to conduct the innovation and strategy consulting engagements. Apparently, no other firm was linking breakthrough innovation to corporate strategy in a quantifiable manner. As sometimes happens in life, Morphos had stumbled upon their true calling.
Since that time, Morphos has greatly expanded the scope of its offerings and the industries it serves, and changed the firm's name to better reflect its new mission. Fortunately, as Morphos Quantify, the firm has experienced greater success than ever before.